RAINN VLIETMAN · CREATIVE DIRECTOR / DIRECTOR

Creative direction from idea to execution.

Campaigns, brand systems, film and performance creative for brands that need more than just content.

VIEW WORK WORK WITH ME
CAPE TOWN / WORLDWIDE

ABSA · NEDBANK · DSTV · SMILE FOUNDATION · 19.5M ORGANIC VIEWS · AWARD-RECOGNISED WORK

WORK

Selected Work

Creative Direction · Campaigns · Brand & Content Systems · Film · Performance Creative

Socks for Smiles — child holding a toy microphone ▸ WATCH ON INSTAGRAM

Socks for Smiles 2026

ROLE

Creative Direction · Campaign Concept · Copy · Direction

SCOPE

Film · Radio · OOH · Print · Digital

THE BRIEF

Create an integrated campaign for Smile Foundation and Dis-Chem Foundation's annual Socks for Smiles fundraising initiative.

THE WORK

Developed the campaign concept and creative direction across film, radio, outdoor, print and digital, creating one coherent campaign system across multiple formats.

Nedbank Running Club — young runners at sunset, subtitled 'The reason why I love running is because it keeps me off the streets.' ▸ WATCH

Nedbank Running Club

Director / Editor

  • Sports Industry Awards — Best Audio Visual Content of the Year
Absa Prosper — The Girl Who Rewrote Her Future, smiling portrait against a mosaic backdrop ▸ WATCH

Absa Prosper — The Girl Who Rewrote Her Future

Director / Editor

  • Ad of the Week · MarkLives #AdOfTheYear recognition
Absa Prosper — The Pensioners, title card triptych of three pensioners in Kenya ▸ WATCH

Absa Prosper — The Pensioners

Director / Editor

  • Ad of the Week
  • Filmed in Kenya
Absa Prosper — Mbatlo, title card of a carved wooden axe on a tree stump ▸ WATCH

Absa Prosper — Mbatlo

Director / Editor

  • Loeries nomination — Best South African Non-English Video

SELECTED RECOGNITION

  • Sports Industry Awards — Best Audio Visual Content of the Year
  • Loeries — Best SA Non-English Video nomination
  • Cannes Lux Film Competition / MOFILM — 3rd Overall, 2015
  • Bokeh International Fashion Film Festival — Official Selection

Visual development across paid social, product launches and performance creative, spanning concept development, hooks, art direction, product imagery and iterative campaign assets.

CAMPAIGN / VISUAL DEVELOPMENT

Terra plant protein — complete campaign visual development grid

PERFORMANCE / META CREATIVE

Performance / Meta ad creative grid

Skyluxe Wellness Brands (Pty) Ltd · Embedded Creative & Brand Lead

Long-term embedded creative leadership across a creator-led personal brand, wellness e-commerce business and digital fitness ecosystem — spanning content strategy, brand creative, product launches, lead generation, digital products, e-commerce and performance creative.

Selected Results

19.5M Organic views

Top-performing organic content

2.9M Organic views

Selected lead-generation content

69.2K likes · 26.3K comments

WHAT I LED

  • Creative & Content Strategy
  • Brand & Campaign Direction
  • Product Launches & E-commerce Creative
  • Lead Generation & Funnel Creative
  • Paid Social / Performance Creative
PERSONAL BRAND E-COMMERCE DIGITAL FITNESS LEAD GENERATION PRODUCT LAUNCHES

Includes the public-facing creator brand led by Sky Sins.

ABOUT

About Rainn

Portrait of Rainn Vlietman

Rainn Vlietman is a Creative Director and Director whose work spans commercial film, integrated campaigns, brand building and digital growth — from Absa, Nedbank and DStv to long-term creative leadership across creator-led and e-commerce brands.

Based in Cape Town. Working internationally / remote-first.

CONTACT

Work With Me

Have a campaign, brand or creative problem that needs solving? Tell me what you're working on.

Projects · Consulting · Fractional Creative Direction

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